How do we discover "new music"?

Since we're heading off-site tomorrow and Scott and I are spending the beginning of next week in Rome, I just realized that last night was my final chance to enjoy Tonino's cooking at C'era una volta.  I think he must have known, because he pulled out all the stops with a homemade ricotta (?) cheesecake topped with some sort of heavenly preserves (raspberry?) to conclude the meal.  My Italian was too limited to verbally express how I felt about the cheesecake, so I defaulted to a round of applause.  I think we understood each other.

Before the cheesecake arrived, I was considering the various means by which we discover new music.  By "new music," I mean music that was previously unfamiliar to us.  For me, songza and pandora came to mind quickly, but I rarely if ever discover new "classical" music using these services.  More often than not, I look to a few trusted mavens (my friends who are active in commissioning and performing new music, a handful of music "critics") for this, but I suspect many people learn to love certain pieces of classical music after hearing them in film scores.  

What if we created movie-themed playlists that allowed "classical" and "non-classical" musics to happily co-mingle?  I'm envisioning a "films starring Daniel Day Lewis" playlist featuring works by Radiohead, Arvo Pärt, Brahms...  For me, this would be a thrilling point of departure, and I suspect it could open new avenues of musical exploration for a lot of people.  And it might be a gentle way to introduce even more classical music into the ever-expanding world of curated, streaming playlists and online radio stations.

Here is a picture of some cheese.  I believe this is all Buffalo milk.

-Melanie